Friday, April 24, 2009


This Earth Day, Disney released its new movie, appropriately titled, Earth. There’s nothing like cutesy, crawly animal cubs and big screen footage of the wild’s most ferocious predators to remind us of the abundant beauty and perils of our shared Earth home. Parading birds of paradise. The vast borealis forest. Elephants, dazed and confused, journeying to quench their epic thirst. It doesn’t take much for me to be enamored with nature. But as Earth week comes to a close, let’s remember that celebrating and protecting Creation isn’t just a one-day or one-week event. After all, our children and cubs, calves and chicks, hatchlings and pups are depending on us.

Wednesday, April 22, 2009

Take Action and Plant With Purpose!

by Aly Lewis Hello Everyone! I just want to take a moment to introduce myself and share my excitement about the launch of Plant With Purpose. My name is Aly Lewis and I am PWP’s Grant Writer. I spend most of my time writing grant proposals and reporting on the use of the grant funds to foundations and other funders. In addition to writing grants, I enjoy (probably too much) sharing my musings on everything from community development to environmental stewardship to what it means to empower not only the poor but the people we see everyday. For now I’d like to share with you a few thoughts on getting involved with PWP: I was a meticulous organizer even as a child. I numbered all of my toy blocks and could only build up in numerical order. It was my way of constricting the overwhelming world of construction possibilities into manageable chunks—one block on top of another. Even now I am addicted to manageable chunks—one step at a time, one foot after another. But in this complex world of global crisis and catastrophe, manageable chunks are hard to come by and I often find myself paralyzed, unable to determine block number one. Of course my load is lightened considering I’m not the first person to ever care about social justice or the environment or try to make the world a better place—although sometimes I’d arrogantly like to think so. There are hundreds of radical people and organizations that have already laid the groundwork for meaningful change. They’ve done the research and not only uncovered the calamities but honed in on the root causes of these urgent problems and have come up with ways that we—the average person—can help. At Plant With Purpose the chunks are small, but meaningful. Seriously, every little bit helps—and it’s all just the beginning of a lasting journey toward environmental healing and transformation for the rural poor. So to help you get started, we’ve added a helpful new Take Action page on the Web Site, highlighting ways you can get involved (manageable chunks if you will). To Take Action click here.

Monday, April 20, 2009

Wednesday, April 15, 2009

Earth Fair 2009 Balboa Park! Sunday the 19th

The largest Earth Day fair gathering in the world is right here in San Diego this Sunday! Come by our booth (#157) and see what all the excitement is about for our brand new Plant With Purpose launch! During the Earth Fair 2009, we will be giving out our new brochures, stickers, and key chains, as well as selling stylish new Jedidiah designed t-shirts! Where: Plant With Purpose will be at booth 157. We will be on the right hand side if you are coming from Laurel Street and crossing the bridge into Balboa Park in the section before the large fountain. When: Sunday, April 19 from 10:00 a.m. – 5:00 p.m. Visitor Map: Transportation Tips: (it’s probably easiest to ride your bike, or walk) Floresta has been at every Balboa Park Earth Fair since it started 18 years ago, and now we are continuing to raise awareness by inviting others to help us ‘Plant With Purpose’ as we find environmental solutions to humanitarian problems. Hope to see you there! If you have any questions please feel free to contact

Wednesday, April 8, 2009

Check out our video on YouTube!

Introducing… Plant With Purpose!

Welcome to the Plant With Purpose blog! We hope you are as excited as we are, and if you’re not, you will be! We cannot wait to share the great work being done internationally with you. The time is NOW to get involved in transforming the lives of the rural poor in Haiti, Dominican Republic, Tanzania, Mexico, Burundi, and Thailand! Please help us by sharing Plant With Purpose with your friends, your family, your co-workers, and even complete strangers! Please post our video on your wall or put the link in your status! Thanks so much for joining with us to Plant With Purpose.

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